Dealing with the media can be difficult and frustrating. The US news tries to tell both sides of the story ... and once you are aware of the corruption, it is easy to see how the truth gets skewed. Remember that bad press is not necessarily a bad thing. One of the main goals here in the United States is to gather support and aid now to prepare for promoting the truth in the future. The more people we can make aware of the atrocities of pet food and the corruption between the pet food companies and the veterinary profession, the greater our numbers and effects will be.

A key element at this point in time is to document the 'truth in advertising' and downright lies told by both the veterinary industry and pet food industry alike. Both industries are multi-billion dollar industries, one can only imagine the amounts of money spent in advertising and lobbying to perpetuate the status quo. However, at some future point in time, the scientific truth will prevail, and all the lies, corruption and deception will be revealed. The more deception that can be documented and the more perpetrators that can be held accountable today, the sooner that day will be. We welcome your input wholeheartedly!

The following article is the latest Pedigree campaign targeted towards fighting periodontal disease in England. And, of course, is UKRMB's latest rebuttal at documenting the truth.

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NEWSPAPER:
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